Music Outfitters, Inc. is a brick-and-mortar store and an ecommerce business that focuses on the sales of ethnic music instruments, independent musicians, and ancilliary items related to music and musicians, such as fog lights, black lights, etc. In order to compete on the web, they need to rank as well as possible for each individual artist whose music they carry, as well as the different classes of ethnic instuments and other items they carry. This means competing with artist's websites, Wikipedia, and sites the sell only one specific class of instrument. While it's not possible to rank on the first page of Google for every possible artist and item, SEO copywriting has enabled Music Outfitters, Inc. to rank on the first page for much of the music and items they carry.
Music Outfitters also has a very large music resources section on their website. In the past two years, they have begun monitizing parts of it through the sales of Google Adwords and iTunes music downloads. The are that has succedded best is with the Top 100 songs for each year, as determined by Billboard. For thes pages to generate revenue, they need to rank well in Google. Again, SEO copywriting has seen most of the pages for each year rank on the first page of Google, many of them at #1.
Below is a snapshot of the Google rankings for several key phrases as discussed above.